Partnerships
Reaching a security audience without sounding like a press release.
Security practitioners have a very good filter for marketing. The work that lands with them teaches something first and sells second.
I write and speak for an audience of security professionals, engineers, and people building careers in the field. They are hard to reach with conventional advertising and quick to disengage from anything that reads as a sales pitch.
What works is genuinely useful material with a product in it. That means I need enough room to be honest about a tool, including its limits. Partnerships where that is not possible are not a good fit, and I would rather say so at the start.
Audience data, reach figures, and previous campaign examples are available on request.
Formats
Product commentary
An honest technical take on a tool or platform. I will use it first, and I will say what I actually think, which is the only version worth paying for.
Sponsored content
Written or video work that teaches something real and carries your product inside it, rather than a testimonial with a logo attached.
Panels and moderation
Hosting or moderating webinars, launch events, and panel discussions for security and technology brands.
Campaign collaboration
Multi-channel work across long-form writing, social, and video, aimed at practitioners rather than at a procurement checklist.
Where the audience is
Working on a campaign?
Tell me what you are launching and who you need to reach, and I will tell you honestly whether I am the right fit.